PRIVACY POLICY
Last updated: 14/07/2025
This website, www.branzu.art, is operated by Branzu, who acts as the data controller in accordance with Regulation (EU) 2016/679 (GDPR).
1. Types of data collected
The website collects the following categories of data:
• Technical data: IP address, browser type, operating system, time spent on pages and page views, collected through Google Analytics.
• Voluntarily provided data (future use): via contact forms or newsletter subscriptions.
• Crypto wallet data (future use): in case of NFT-related features (e.g., wallet-authenticated access).
Google Analytics is configured to anonymize IP addresses and does not allow direct user profiling.
2. Purpose of data processing
Collected data is used to:
• Improve user experience and optimize website performance
• Conduct aggregate, anonymous traffic and behavioral analytics
• (Optionally) Respond to contact requests or manage a newsletter
• (Optionally) Verify NFT ownership for gated content access
3. Legal basis
Data processing is based on:
• Explicit user consent via the cookie banner
• Legitimate interest of the controller (for technical cookies)
• Contractual or pre-contractual obligations (if the user contacts us directly)
4. Data retention
Technical data collected through Google Analytics is stored for up to 14 months, according to Google’s settings.
Any voluntarily provided data will be stored for up to 24 months unless further interactions occur.
5. Data subject rights
You may exercise your rights (access, rectification, deletion, objection, restriction) at any time by writing to: info@branzu.art
COOKIE POLICY
This website, www.branzu.art, uses the following types of cookies:
Technical cookies (necessary)
Essential for the proper functioning of the site.
Do not require user consent.
Third-party cookies (Google Analytics)
Used to collect anonymous statistical data on website traffic and usage.
No personally identifiable data is collected.
IP addresses are anonymized.
Cookies are only enabled after explicit consent via the banner.
Consent management
On first visit, a cookie banner informs users about the use of cookies and allows them to:
Accept all cookies
Reject non-essential cookies
Customize their preferences
Consent can be changed or revoked at any time by accessing the “Cookie settings” link in the site footer.
Disabling cookies
You can disable cookies through your browser settings at any time.
Please note that disabling technical cookies may affect the functionality of the site.
EN 
IT